Success
Stories
Industry: Dairy Farming Equipment and Automation
“With Wello, we were able to digitalize complex service processes and bring structure across planning, execution, documentation, and stock management.”
GEA Group
Overview
GEA Group is a global supplier of equipment, solutions, and services for the dairy farming industry.
Its systems support critical farm operations including milking, feeding, cooling, and automation, where reliability and operational continuity are essential.
GEA manages complex equipment portfolios, strict maintenance routines, and technicians operating across multiple regions and countries. Structured service execution directly impacts farm productivity.
Operational Reality
Managing service operations at this scale requires control over equipment data, maintenance processes, planning, and stock.
Paper-based and fragmented processes created several challenges:
- Long equipment-specific maintenance checklists
- Dispersed firmware and configuration data
- Manual work order creation
- Non-standardized documentation
- Complex regional planning
- Limited stock visibility
- Inconsistent alignment between field and back office
GEA needed one digital field service environment capable of bringing these processes together across regions.
Why Wello?
GEA selected Wello Solutions as an integrated field service platform to digitalize and structure the complete service lifecycle. Wello is an approved field service solution within GEA’s global organization. It is validated within GEA’s group-level IT and security framework, allowing individual countries to adopt the platform without repeating central approval procedures.
Wello enables GEA to

Eliminate paper-based processes

Connect helpdesk, planning, field execution, and ERP

Automate preventive maintenance

Structure technical equipment data

Synchronize stock management
How wello is used in operations
With Wello, planning, execution, equipment management, and ERP synchronization are centralized in one platform.
Multi-Region Planning
Planners schedule technicians across different regions with clear visibility of resources and access rights.
End-to-End Digital Workflow
Helpdesk requests become structured work orders. Technicians execute interventions through the mobile app and generate digital service reports.
ERP Automation
Completed service reports automatically trigger sales orders in the ERP, removing manual re-entry.
Stock & Installation Base
Stock consumption is registered and synchronized with ERP. A structured installation base gives field and office teams immediate access to equipment data.
Equipment-Specific Digital Checklists
Each installation has a tailored maintenance checklist containing technical specifications and firmware information. Work orders are automatically generated according to predefined rules.
Impact
With Wello, GEA has established digital control over complex service operations while creating a common foundation for international deployment.
- Elimination of paper-based processes
- More efficient and scalable planning
- Standardized technician instructions
- Transparent stock management
- Seamless ERP integration
- Better coordination across regions
Service processes that were previously fragmented are now centralized within one digital field service environment.
Key Takeaways
Complete Digital Service Lifecycle
From helpdesk to ERP without manual gaps.
Equipment-Driven Maintenance
Automatic work order generation based on technical rules.
Efficient Multi-Region Planning
Centralized scheduling and clear resource visibility.
Group-Approved for Global Adoption
Wello operates within GEA’s approved global IT and security framework.
International Deployment
Benelux, the United Kingdom, and Italy are implementing Wello within a common group framework.


