Palatrade is a small but busy company in Beringen, Belgium. They supply electrical materials, smart home systems, gas fittings, and lighting products to electricians, installers, and industrial clients across the country. Their team may be small, but they handle a wide variety of orders—often urgent, and sometimes needing extra support on site.
When you work in this kind of business, there’s a lot going on behind the scenes. One customer might need a rush delivery for a broken switchboard. Another might ask for help installing a lighting system or testing a connected smart device. The team at Palatrade doesn’t just ship boxes—they support the job from start to finish.
But as their business grew, so did the challenges.
The team used to manage deliveries, service visits, and installations with phone calls, emails, and printed slips. Some details were shared over the counter, some by text, and others were just written down on paper. It was hard to keep track of who did what, when it happened, or whether everything had been delivered and installed correctly.
There were days when technicians would arrive at a job site without the full instructions. Or the office would get a call from a customer asking for proof of delivery, and someone had to dig through folders or call the technician to find out. It worked—but it was slow, and it left too much room for error.
That’s when Palatrade decided to try Wello.
A Smoother Way to Work
With Wello, the team now manages their deliveries and on-site jobs in one place. It doesn’t matter if it’s a simple drop-off or a more technical visit—everything starts in the same system.
Once a task is created, the technician sees it right away in the Wello app. They get the address, the list of items, any special instructions, and even photos if needed. If they’re delivering something, they can mark it as delivered and take a picture. If they’re doing an installation, they can follow the steps, add notes, and record what they’ve done—on the spot.
There’s no more back-and-forth by phone, no more guesswork, and no more paper trails. Everything is logged clearly, and the customer gets the report or confirmation right after the job is done.
What Changed for the Team
The biggest shift came in the way the team communicates. Before, a lot of time was spent checking in, asking for updates, or trying to match jobs with invoices. Now, everyone has the same view—what’s scheduled, what’s in progress, and what’s already done.
When a customer calls the office to ask about a delivery or a service visit, the answer is ready within seconds. There’s no need to call the technician or look through folders. It’s all in Wello.
Technicians also say they feel more prepared. They don’t need to call ahead or worry about missing information. They arrive at each job with everything they need—right on their phone. That means fewer mistakes, faster work, and more time to help the next customer.
Why It Works for a Business Like Palatrade
Palatrade may not have a huge staff, but they manage hundreds of products, serve many different types of customers, and sometimes handle both delivery and installation in one visit. Wello gave them the structure to handle this complexity without slowing them down.
It’s simple enough for a technician to use while standing in a warehouse or at a customer’s door, but powerful enough to keep the whole business in sync—from scheduling to reporting.
And because everything is recorded properly—photos, timestamps, notes—it’s easier to follow up, resolve any questions, and keep a clean history for every customer.
Less Stress, More Confidence
Since using Wello, the team at Palatrade feels more in control. They’ve reduced time spent chasing updates or checking in on deliveries. Their customers get better communication, faster service, and clear answers. And their technicians feel supported, not overloaded.
For a growing wholesale company that mixes logistics with hands-on work, that kind of clarity makes a big difference.
If your business combines product deliveries, on-site work, and customer support—Wello might be exactly what you need. Just like it was for Palatrade.
👉 Book a demo or Get in touch to see how Wello can help.
