Bicobel, based in Lokeren, Belgium, is a wholesaler and producer of high-quality confectionery. Since 1988, they’ve been supplying bakers, chocolatiers, and fine food shops with a wide range of sweets—over 3,000 products, including chocolates, biscuits, and seasonal gift items.
With both in-house production and a growing network of Belgian partners, Bicobel delivers fresh products daily to a large number of clients. Managing custom orders, logistics, packaging preferences, and delivery routes became increasingly complex as demand grew. This is where Wello made a significant difference.
The Challenge
Bicobel’s previous workflows were largely manual. Orders arrived by email or phone and were managed using spreadsheets. Delivery instructions were often passed on verbally or printed for drivers. Special requests—like specific packaging or preferred drop-off times—were sometimes missed, especially during peak periods.
As the number of clients increased, so did the risk of errors:
- Orders being misread or delayed
- Delivery notes not reaching drivers on time
- Stock not being updated quickly
- Customer follow-ups requiring manual checks
The company needed a more structured, reliable way to manage its order-to-delivery process without slowing down operations.
The Solution
Wello provided Bicobel with a single system that helped the team coordinate everything—from incoming orders to final delivery.
Key Improvements with Wello
1. Clearer Order Management
Orders are now entered directly into Wello and automatically shared with the right teams. Each order includes product details, delivery preferences, and any specific instructions. This ensures everyone—from warehouse staff to drivers—has access to the same information.
Result:
No lost notes. Fewer questions. Less room for error.
2. Smarter Delivery Planning
Wello helps Bicobel organize daily delivery routes based on location and timing. Drivers receive their routes in the app, along with any special notes for each stop.
Result:
Faster route preparation, better punctuality, and more reliable customer service.
3. Better Stock Visibility
Wello tracks products from preparation to delivery. This gives the team a more accurate view of what’s in stock, what’s being packed, and what’s already on the road.
Result:
Improved planning, fewer stock issues, and better preparation for seasonal demand.
4. Instant Confirmation and Reporting
Drivers use Wello to confirm deliveries, take photos if needed, and log any issues on the spot. Customers are automatically notified, and the records are stored centrally.
Result:
Fewer customer disputes and faster access to delivery history.
Business Impact
Since adopting Wello, Bicobel has:
- Reduced errors in order fulfillment
- Improved coordination between office, warehouse, and drivers
- Saved time on manual follow-up and corrections
- Delivered a more consistent and professional experience to clients
Summary
For a business like Bicobel, where daily operations involve high volumes, seasonal pressure, and personalised service, Wello provided the structure and visibility needed to keep everything running on time.
It didn’t change how they work—it simply made their existing process easier, faster, and more reliable.
Interested in doing the same for your business?
👉 Book a demo or Contact us to see how Wello can support your operations.
